Personal Branding: Building an Authentic, Engaging and Impactful Personal and Professional Brand
1. Who You Are & What is your WHY?: Define Your Core Identity
Create a Personal Mission Statement: Define your purpose and how it aligns with your career and life goals. Your brand should consistently reflect this purpose.
Identify Your Unique Value Proposition: Clearly articulate what sets you apart. Highlight unique skills, experiences, or qualities that distinguish you from others.
Establish Your Core Values: Determine the guiding principles that shape your decisions and behavior—integrity, creativity, empathy, or innovation.
2. Develop a Consistent Voice and Visual Identity
Visual Consistency: Use a cohesive color palette, fonts, and logo across all platforms (social media, website, email signature).
Tone and Language: Decide if your voice is formal, casual, authoritative, or empathetic, and maintain it consistently across all communication.
Create and Share Content Regularly: Post blogs, social media updates, videos, or podcasts that align with your brand values and showcase your expertise.
3. Build and Leverage Strategic Relationships
Network with Intention: Cultivate relationships that align with your personal and professional brand goals. Be authentic and seek to add value to others.
Seek Out Mentors and Peers: Learn from those who embody elements of the brand you want to build and collaborate with people who share your vision.
Find Your Platform(s): Choose the right social and professional platforms (e.g., LinkedIn for professional credibility, Instagram for personal storytelling, email for updates on both).
4. Manage Your Digital Footprint
Audit Your Online Presence: Who are you online? Regularly review your social profiles, Google search results, and any online mentions to ensure they align with your brand identity.
Content Control: What are the words that come out of your mouth and your keyboard? Monitor what you post, share, or endorse. “Delete” or revise any content that no longer serves your brand.
Build Credibility Through Thought Leadership: Write articles (LinkedIn/Medium/Substack/CRM, speak at conferences, or guest on podcasts to establish yourself as an authority in your niche.
5. Be Authentic and Evolve
Stay True to Yourself: Authenticity builds trust. Align your brand with who you are, not just what you think others want to see. Find the balance between authenticity and oversharing. Vet your content with a peer(s).
Be Nimble: As you grow, your brand should evolve. Regularly assess and refine your brand to reflect new goals, learnings, and life stages.
Embrace Feedback: Seek constructive input from peers and mentors to ensure your brand remains relevant and impactful.
💥 Reach out to our team to book your session! 💥
👀 See all of Eric's sessions!👀
✅ Learn about our pricing packages ✅
1. Who You Are & What is your WHY?: Define Your Core Identity
Create a Personal Mission Statement: Define your purpose and how it aligns with your career and life goals. Your brand should consistently reflect this purpose.
Identify Your Unique Value Proposition: Clearly articulate what sets you apart. Highlight unique skills, experiences, or qualities that distinguish you from others.
Establish Your Core Values: Determine the guiding principles that shape your decisions and behavior—integrity, creativity, empathy, or innovation.
2. Develop a Consistent Voice and Visual Identity
Visual Consistency: Use a cohesive color palette, fonts, and logo across all platforms (social media, website, email signature).
Tone and Language: Decide if your voice is formal, casual, authoritative, or empathetic, and maintain it consistently across all communication.
Create and Share Content Regularly: Post blogs, social media updates, videos, or podcasts that align with your brand values and showcase your expertise.
3. Build and Leverage Strategic Relationships
Network with Intention: Cultivate relationships that align with your personal and professional brand goals. Be authentic and seek to add value to others.
Seek Out Mentors and Peers: Learn from those who embody elements of the brand you want to build and collaborate with people who share your vision.
Find Your Platform(s): Choose the right social and professional platforms (e.g., LinkedIn for professional credibility, Instagram for personal storytelling, email for updates on both).
4. Manage Your Digital Footprint
Audit Your Online Presence: Who are you online? Regularly review your social profiles, Google search results, and any online mentions to ensure they align with your brand identity.
Content Control: What are the words that come out of your mouth and your keyboard? Monitor what you post, share, or endorse. “Delete” or revise any content that no longer serves your brand.
Build Credibility Through Thought Leadership: Write articles (LinkedIn/Medium/Substack/CRM, speak at conferences, or guest on podcasts to establish yourself as an authority in your niche.
5. Be Authentic and Evolve
Stay True to Yourself: Authenticity builds trust. Align your brand with who you are, not just what you think others want to see. Find the balance between authenticity and oversharing. Vet your content with a peer(s).
Be Nimble: As you grow, your brand should evolve. Regularly assess and refine your brand to reflect new goals, learnings, and life stages.
Embrace Feedback: Seek constructive input from peers and mentors to ensure your brand remains relevant and impactful.
💥 Reach out to our team to book your session! 💥
👀 See all of Eric's sessions!👀
✅ Learn about our pricing packages ✅
1. Who You Are & What is your WHY?: Define Your Core Identity
Create a Personal Mission Statement: Define your purpose and how it aligns with your career and life goals. Your brand should consistently reflect this purpose.
Identify Your Unique Value Proposition: Clearly articulate what sets you apart. Highlight unique skills, experiences, or qualities that distinguish you from others.
Establish Your Core Values: Determine the guiding principles that shape your decisions and behavior—integrity, creativity, empathy, or innovation.
2. Develop a Consistent Voice and Visual Identity
Visual Consistency: Use a cohesive color palette, fonts, and logo across all platforms (social media, website, email signature).
Tone and Language: Decide if your voice is formal, casual, authoritative, or empathetic, and maintain it consistently across all communication.
Create and Share Content Regularly: Post blogs, social media updates, videos, or podcasts that align with your brand values and showcase your expertise.
3. Build and Leverage Strategic Relationships
Network with Intention: Cultivate relationships that align with your personal and professional brand goals. Be authentic and seek to add value to others.
Seek Out Mentors and Peers: Learn from those who embody elements of the brand you want to build and collaborate with people who share your vision.
Find Your Platform(s): Choose the right social and professional platforms (e.g., LinkedIn for professional credibility, Instagram for personal storytelling, email for updates on both).
4. Manage Your Digital Footprint
Audit Your Online Presence: Who are you online? Regularly review your social profiles, Google search results, and any online mentions to ensure they align with your brand identity.
Content Control: What are the words that come out of your mouth and your keyboard? Monitor what you post, share, or endorse. “Delete” or revise any content that no longer serves your brand.
Build Credibility Through Thought Leadership: Write articles (LinkedIn/Medium/Substack/CRM, speak at conferences, or guest on podcasts to establish yourself as an authority in your niche.
5. Be Authentic and Evolve
Stay True to Yourself: Authenticity builds trust. Align your brand with who you are, not just what you think others want to see. Find the balance between authenticity and oversharing. Vet your content with a peer(s).
Be Nimble: As you grow, your brand should evolve. Regularly assess and refine your brand to reflect new goals, learnings, and life stages.
Embrace Feedback: Seek constructive input from peers and mentors to ensure your brand remains relevant and impactful.
💥 Reach out to our team to book your session! 💥
👀 See all of Eric's sessions!👀
✅ Learn about our pricing packages ✅
